Andersons & Mulch Unveils Rebrand and New Products at Glee 2024
Posted on: 11/09/2024
Andersons & Mulch has unveiled the next generation of its branding and products at Glee 2024.
Showcasing its established brands – Andersons and Mulch – alongside two new additions, Andersons Repair Shop and Quintessentially, the company introduced refreshed packaging and expanded product lines. This marks a significant step forward in the evolution of Andersons & Mulch as it continues to build on its historic legacy.
Andersons:
With over 200 years of history, Andersons is one of the most trusted names in the gardening industry. Known for its high-quality gardening tools and accessories, Andersons has earned a reputation for durability, with products that are often passed down from generation to generation.
Mulch:
On the opposite end of the spectrum, Mulch is a vibrant newcomer, founded in 2022. However, despite its infancy, Mulch has made a name for itself with a range of quality gloves, shovels and trowels.
The brand doubled its range of gloves at Glee 2024, each designed with unique applications in mind and branded in quirky, colourful packaging designed to stand out on busy shelves.
Andersons Repair Shop:
Andersons Repair Shop is the latest addition to the Andersons & Mulch family, debuting its new range of hardware and ironmongery products at Glee 2024.
With one in three UK homeowners planning major home renovation projects this year, according to Property Wire, Andersons Repair Shop aims to meet the growing demand for upcycling supplies.
Inspired by renovation trends popularised by social media, this new brand focuses on providing products to help consumers breathe new life into their furniture, reducing waste and promoting sustainability. With sustainability in mind, all Andersons Repair Shop products are supplied in compostable packaging to align with consumer concerns about environmental impact.
Quintessentially:
Quintessentially is another exciting new brand under the Andersons & Mulch umbrella, offering a selection of unique house plaques, numbers, and door mats. Each product is crafted with meticulous attention to detail, designed to reflect the character and charm of any home. With home deliveries continuing to grow in popularity, the demand for house signage has also increased, inspiring the brand’s range of house plaques and numbers.
Jackie Baker commented: “Announcing this milestone at Glee 2024 was an incredible experience for our team. We worked hard to perfect every detail, so the positive feedback was truly rewarding. Each product we showcased was designed to help our customers provide everything homeowners need to create their dream garden, and we’re grateful to everyone who visited our stand and made this moment special. This is just the beginning of what we have in store!”
To find out more about Andersons & Mulch and its new range of products, please contact: sales@centurioneurope.co.uk
