Promotion Deep Dive | Winter is Here!

Winter is here—at least at Centurion! Isn’t it exciting? That’s right, it’s that time of year again, and our winter promotions are now live. With that being said, are you ready and stocked up for darker nights and the anticipated Christmas demand?

Certain products typically see increased demand during this time of year, and luckily for you, we have curated a list of our most popular winter products to ensure you’re ready for the busiest season. Here’s what you can find in our winter promotions:

Here’s what you can find in our winter promotions:
Check out the full list of products here.

Centurion’s Christmas Specials
Think about Christmas morning for a second. Three words come to mind: mess, toys, and decorations. If you’re a parent, you’ll know this all too well! That's why our 2024 winter specials feature products that meet the increased demand during the holiday season.

Refuse bags. Christmas generates a lot of mess – from food waste and wrapping paper to toy boxes and packaging. Our robust refuse bags are the ideal solution for keeping homes neat and tidy this Christmas.

Hooks. What’s Christmas without decorations? Our removable hooks are perfect for hanging stockings, decorations, and wreaths, offering a convenient temporary solution for customers who only need them once a year.

Twine. Arguably the most versatile material at Christmas, twine is perfect for gift wrapping, ornament hanging, DIY decorations, and gift tags. Add it to your store’s selection for its multifunctional use.

Tape. Often the saviour on Christmas Eve, tape is a staple of every household, and you should stock up early to prepare for the holiday wrapping rush.

Batteries. You can’t have Christmas without batteries! Many toys and appliances require batteries, so it’s a good idea for your store to stock up ahead of the big day. Our winter promo includes Energizer, Duracell, Eveready, and JCB batteries.

Extension leads, plugs and adaptors. People have so many electrical products in their homes these days, and with Christmas around the corner, it’s inevitable that they will get more. The question is, how do you plug them all in? The answer is, of course, extension leads and adaptors. One gang, two gang and four gang extension leads are part of our winter promo alongside two and three-way adaptors, so be sure to add them to your next order.

Electrical Products
The clocks recently went back, which means it’s now almost pitch black when you leave the office! As nights get darker, the demand for electrical products increases, and trusted brands such as Energizer are the perfect addition to your shelves this winter.

Energizer has recently updated most of its product line to be more energy efficient and has also updated the packaging of its LED lamps. The new packaging looks clean on shelf and is more modern than its predecessor. Check out our electrical range in the promo and speak with our experts about our merchandising capabilities.

Did you see what we did for Engineering Agencies in Dunfermline, Scotland? We installed three metres of our Powerlines range, and the stand is stacked with must-have essentials like those highlighted in our winter promo. Check it out here on LinkedIn. Be sure to follow us while you’re there!

Fireside
As the colder months settle in, nothing beats a cosy night by the fire. Fireside products are consistently popular throughout winter, making them a seasonal must-have. With energy costs remaining high, many customers will be turning to their fires for warmth. Stock up on our range of fireside essentials to meet this ongoing demand.

Pest Control
In recent years, we have typically found that pest control products are popular during autumn and winter. However, this year, we have had high demand for these products all year round.

Rentokil is an industry-leading product that is synonymous with pest control. Seeing the clean and professional packaging on shelf gives consumers confidence that this product can tackle the issues they face.

We find that when consumers deal with pests in their homes, they want the job done properly, and trusted brands such as Rentokil offer that security.

Warmseal
Warmseal is a top seller for winter, helping customers reduce heat loss by up to 35%. Given the current concerns over energy prices and winter fuel allowances, Warmseal offers a cost-effective solution for households looking to conserve heat.

Did you know you can get a free A2 Warmseal window poster with a mini merchandiser stand order?
Product code: POS-A2-POSTER

Radiator Keys
As the nights get colder, winter is the perfect time for homeowners to bleed their radiators to ensure their homes are heating efficiently. Our clock-style radiator keys consistently sell well around this time of year, so be sure to add our box deal to your next order. These display boxes are the perfect addition to your counter to encourage impulse purchases, as they are reasonably priced and look great at checkout.

Hardware and Ironmongery
Hardware and ironmongery are our bread and butter, and we have a range of products in our winter promo that are perfect for you and your customers. For example, product HE95P is perfect for hanging your wreath on a uPVC door as it is removable, which is ideal for a temporary product like a wreath.

We also have a range of screws, nails and other assorted packs that offer your customers everything they need to tackle DIY projects and winter maintenance work. (Let’s not forget hanging up Christmas decorations!)

Drill Bit Sets
Drill bit sets are an essential winter item for households preparing for seasonal maintenance. Whether it's hanging outdoor decorations or making emergency repairs during bad weather, these sets are the perfect addition to your range. They also make ideal stocking fillers for any DIY enthusiasts in the family, so be sure to stock up ahead of Christmas.

Do you know Visual Group?
Point-of-sale (POS) displays and merchandising graphics are crucial for maximising sales, especially during the Christmas season. Many of our customers aren’t leveraging these tools to their full potential.

Visual Group specialises in creating custom POS materials that can make your holiday essentials, such as tape, twine, and batteries, stand out. Research from Display Dive shows that 74% of customer purchases are unplanned, highlighting the importance of impactful displays to spark impulse buying.

If you need custom graphics for your merchandising stands, Visual Group’s dedicated design team is ready to help bring your vision to life. Contact us today to discuss how we can enhance your in-store displays!

Check out Visual Group’s services here.